Psychology of Color

Color Can Improve Your Company’s Productivity by
- Improving Employee Morale
- Enhancing Your Public Image
- Contributing To Safety
(Red, Yellow, Orange)
• Dispel boredom
• Stimulate action
(Blue, Turquoise, Green)
• Relax
• Promote concentration.
Off-Whites, Light Tones
• Make areas seem more spacious.
• Usually gives people a mental “lift”.

Deep Tones• Absorb light.
• Will make rooms seem smaller.

Primary and Secondary Colors
(Red, Blue, Yellow, Orange, Green, and Purple)
• Draw attention.
• Denote importance.
• Identify safety areas.
• Denotes cleanliness.
• Reflects the most light.